Overview

As a vital tool for managing public image and risk for enterprises, governments, or organizations, NEXCORE Tech offers complete services such as opinion monitoring reports, major incident tracking and early warning, key communication node profiling, decision-making suggestions, and crisis communication. We also provide deeply customized, locally deployable opinion analysis systems that integrate seamlessly with users' business systems to enhance monitoring and response efficiency.

Typical Application Scenarios

• Crisis Management: Rapid detection of product complaints and activation of recall processes.
• Policy Making: Monitor public controversy on drafts to adjust clauses.
• Marketing Evaluation: Track real user feedback after new product launches.

1. Omni-Channel Data Collection

• Domestic and international sources: Real-time crawling of news, social media, forums, blogs, video platforms, and public app content.
• Dark web/niche platform monitoring: Capable of detecting potential risk from non-public sources.
• Multimodal processing: Supports text, image, video, and audio parsing with structured tagging.

2. Intelligent Analysis & Mining

• Sentiment Analysis: Detects opinion polarity and intensity (up to 8 emotion dimensions, e.g., anger, panic).
• Entity Recognition: Automatically extracts names, organizations, locations, events.
• Topic Clustering: Groups massive information into trending events.
• Semantic Association: Reveals hidden links among information.
• Deepfake Detection: Identifies AI-generated content (e.g., deepfakes, fake news).
• Traceability: Tracks information propagation paths and identifies key nodes (KOLs, bots).

3. Real-Time Alerts & Dynamic Tracking

• Threshold Alerts: Custom sensitive word libraries trigger SMS/email/IM notifications.
• Tiered Warnings: Categorize events by severity (e.g., red/orange/yellow alerts).
• Spread Monitoring: Built-in prediction models detect breakout trends.
• Cross-Platform Correlation: Links event evolution across multiple platforms.

4. Visualization & Report Generation

• Dynamic Dashboards: Real-time sentiment heatmaps, emotion distribution, propagation topology.
• Self-Service Reports: Daily/weekly/monthly PDF/PPT with volume, sentiment, top topics.
• Custom Analysis Dimensions: Drill down by region, demographics, channels.

5. Forecasting & Decision Support

• Trend Forecasting: Predict opinion trends using historical data and ML.
• Impact Assessment: Quantify influence on stock price, sales, policy promotion.
• Response Strategy Library: Includes response templates and crisis SOPs.

6. Multi-Role Collaborative Management

• Role-Based Permissions: Set roles like admin, analyst, viewer.
• Ticketing System: Assign tasks internally (e.g., legal, PR responses).
• Case Repository: Archive historical cases and enable similarity-based reference.

7. Compliance & Security

• Data Masking: Automatically hides personal data.
• Audit Logs: Track all actions to meet GDPR and other requirements.
• Anti-Crawler: Prevents interference with target platforms.

8. Extensibility & Integration

• API Support: Integrate with internal CRM, OA, ERP for data sync.
• Multilingual Capability: Covers niche ASEAN languages.
• AI Iteration: Optimize models based on user feedback and keyword tuning.

9. Special Scenario Adaptation

• Emergency Response: Identify rumors and push facts during events like earthquakes or pandemics.
• Competitor Analysis: Compare sentiment and volume across brands.
• Brand Health Tracking: Build metrics like NPS (Net Promoter Score).

10. Cost & Performance Optimization

• Noise Reduction: Filter bots/ads to cut storage costs.
• Edge Computing: Preprocess data at source to ease cloud burden.